Canon in context

Canon has a tradition of marking its 50th anniversaries in each of its global business regions by producing book.

To record the unique milestones and innovations it has made there, even though the stories come from the same business, no two histories are the same.

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50-year history

We Speak Image: celebrating 50 years of Canon in Europe, Africa and the Middle East, needed to serve several purposes. It was a keepsake for long-standing associates and business partners, it remains the only resource that encapsulates Canon Europe's 50-year history and it's also used to support the company's high brand profile.

Our Head of Communications reviewed an extensive body of source material before proposing an approach and developing a content plan. Our project team then supplied the editorial, designed and printed it in five languages.The 168-page book was produced in both hard and soft back. It took seven months.

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