Designed to showcase the firm's design and technical expertise, the resulting publication is a 68-page, high-quality yearbook that features in excess of 35 projects. A combination of drawings, renderings, plans of work in progress and finished photography gives readers a rare insight into Arup's creative world.
The subject matter made the compilation of an arresting read pretty easy. The books are full of highly topical issues including sustainable building, feats of design engineering that have helped realise some of the tallest buildings in the world and masterplanning whole towns.
Heathrow's T5? Arup told us how it was going to look before the project had even started. Iconic Bird's Nest Olympic Stadium in Beijing? Arup helped make it safe. Striking the right balance between snappy copy and technical accuracy was a key challenge. Along with having to make series of heartbreaking decisions about what not to include.
The Arup Yearbook is available internationally, but is commonly distributed through Arup people. Its success as a marketing tool depends on a strong internal reception as well as external appeal.
