Watching how digital media are evolving is fascinating. I receive a lot of online newsletters/ magazines, but one that recently caught my eyes was the new NSPCC online newsletter. With good animations without looking crowded, a clean look & feel and smart usage of the digital media, it was a very good experience from beginning to end which compelled me to read, watch and listen to the entire issue. An online newsletter shouldn’t be a downloadable PDF of a printed version. It deserves to live in its own right, designed and delivered to provide a good experience to its readers. It’s a powerful tool to communicate with employees globally, interact with consumers and businesses, and reinforce your brand image. Used on its own or in conjunction with other digital and printed elements, take a look at your own communication tools and ask yourself if they’re really delivering the best they can. If not, it might be time to review all your strategic items and talk to us about ways to optimise their results.
