Commerce – no matter what the sector – is in crisis at present. Green shoots notwithstanding, I doubt that any of us will deny that businesses now need to work harder than they have in decades to cement some seriously competition-busting credibility. Which leads us to the mainstay of most major business’s credibility: the annual report and accounts.  

Financial Directors and Marketing Directors have traditionally approached these from different angles. Their primary function as accurate reporting tools must of course be met, but the added value from using them to position your business at the forefront of its field must be particularly high during times when investors and the general public alike are looking for information they can be sure to trust.  
 
We believe that a winning annual report combines providing all basic financial information to stakeholders in an engaging and easy to use way with promoting your brand and your values.  
At a time when the trust in some big names have been seriously shaken, producing a solid annual report that effectively combines accurate reporting with strong marketing messaging is well worth considering.  
What do you think? Let me know your views by emailing me at marine.k@tileywoodman.com