I was astonished to find out recently that it’s now possible to print on seeded paper. How brilliant is that? I love the idea of sending a letter or direct mailshot to employees or customers who can pot it, water it, and wait for the plant to grow instead of binning it. Micro-sustainability. What a way to demonstrate your commitment to green issues. Interested or want to know more? Get in touch.

Everyone I’m talking to at the moment has a common problem: marketing and communications budgets have been slashed thanks to the recession, but the need to communicate remains. Smaller budgets can be a good thing – in a weird kind of way. Making every penny work harder forces us all to be even more creative. Messages have to be stronger, campaigns bolder, magazines more engaging. Basically, we have to focus on what’s really important. It also means that clients and agencies need to work closer together to deliver outstanding results, which is both refreshing and rewarding. More than ever, I get a buzz knowing that every project we deliver contributes to our clients’ successes.

If you need a new approach and an agency that works with you to deliver results affordably, talk to us. Who knows, you might also find out we’re a nice bunch of people to deal with, too!